How to have a happy Hustle

The Complete Guide to Making Your Ideas Happen

“Offers clear step-by-step advice on the process for finding – and choosing – the idea that might just make you money, or might just make you happy. Her approach is relevant to real people trying out new ideas and her style is genuinely fresh and jargon-free.” – The Financial Times

Buy NowGet free sample

Winner Start-up Inspiration

“We chose ‘How to have a happy hustle’ as the winner because it is packed full of useful ideas, tips and stories. All the advice, stories, and quotes hang together into a structured process.”

– Judging panel, 2020

12 chapters to help you create your happy hustle

Let’s not sugar coat it. Making ideas happen is tough – that’s why it’s a hustle. It involves time, effort and hard work, often as a side project alongside your other commitments. The payoff is it can bring you great pleasure and fulfilment.

How to Have a Happy Hustle shares tried and tested techniques from business innovation to turn you into an ideas machine. This book will guide you step-by-step with practical advice to build your skills and confidence. It shares stories of success – and failures – from startup founders and ideas makers all supported by expert advice and research-backed tips. It shows you how to be happy as you work on your idea.

Section One: Having Ideas

1. Problems

The best way to have an idea.

2. People

Empathy will guide you.

3. Solutions

Quantity trumps quality.

4. Choose

Overcome the paradox of choice.

Section Two: Honing Ideas

5. Prototype

Get it out of your head and into the world.

6. Communicate

Feedback from friendly faces.

7. Test

Test to save time and money.

8. Validate

Build and sell it.

Section Three: Making Ideas Happen

9. Fail

Learn from failure.

10. Pivot

Use evidence to quit or pivot.

11. Grow

A community of passionate followers

12. Hustle

Runway to launch your idea.


The support to keep going.

“Who says making your ideas happen has to be stressful? Bec Evans takes you through the process in simple steps, emphasising the enjoyment.”

 Red Magazine


“It’s impossible to read this book without being inspired and energised. Essential reading for any startup or entrepreneur, at any stage of the journey.”

Alison Jones, host of The Extraordinary Business Book Club podcast and author of This Book Means Business


“With this book, Bec has achieved a rare thing – real insights presented in an engaging and accessible way. There are so many useful ideas in this book to support you in taking action.”

Nigel Lockett, professor of entrepreneurship, University of Strathclyde


“It can sometimes be difficult to focus on your side hustle when you’re held back by lack of experience, time or money. Bec Evans offers practical tools, research and guidance to help you build it.”



“A great manual for how to turn your passion into a sustainable side project without capitulating to brogrammer-driven, unicorn-chasing, growth-obsessed Silicon Valley startup culture.”

Molly Flatt, tech and culture journalist, comment editor of The Bookseller and author


“If you want to start something new but keep your friends, your relationships, and your sanity, then this is the book for you.”

Tom Cheesewright, applied futurist and author of High Frequency Change



“The best action-oriented pep talk I’ve seen.”

Anjali Ramachandran, director of Storythings and co-founder of Ada’s List



“We chose ‘How to have a happy hustle’ as the winner because it is packed full of useful ideas, tips and stories. All the advice, stories, and even quotes hang together into a structured process from having ideas to honing them to making them happen. The book was enjoyable to read and it dives deep enough to tell you something beyond the surface detail in each chapter.”

Judges, Business Book Awards 2020, Start-up Inspiration category



Helping you find your hustle is what this book is all about.

It’s for you if:

  • You dream of having ideas but don’t know how to start.
  • You have the beginning of concept but got stuck making it happen.
  • You imagine fulfilment lies beyond the 9–5 career-track but don’t know where to look.
  • You have an aspiration for a side hustle or startup but lack the confidence, skills, time or money.

How to get started & make time

Have ideas by finding problems

Learning how to fail helps your ideas succeed

Bec Evans

Bec Evans is a writer, speaker, coach and business founder. While working as a senior manager in publishing she turned her side hustle Prolifiko into a startup. As a consultant she helps businesses innovate and coaches people to build the skills and confidence to make their ideas happen.