How to have a happy Hustle
The Complete Guide to Making Your Ideas Happen“Offers clear step-by-step advice on the process for finding – and choosing – the idea that might just make you money, or might just make you happy. Her approach is relevant to real people trying out new ideas and her style is genuinely fresh and jargon-free.” – The Financial Times
Winner Start-up Inspiration

“We chose ‘How to have a happy hustle’ as the winner because it is packed full of useful ideas, tips and stories. All the advice, stories, and quotes hang together into a structured process.”
– Judging panel, 2020
12 chapters to help you create your happy hustle

Let’s not sugar coat it. Making ideas happen is tough – that’s why it’s a hustle. It involves time, effort and hard work, often as a side project alongside your other commitments. The payoff is it can bring you great pleasure and fulfilment.
How to Have a Happy Hustle shares tried and tested techniques from business innovation to turn you into an ideas machine. This book will guide you step-by-step with practical advice to build your skills and confidence. It shares stories of success – and failures – from startup founders and ideas makers all supported by expert advice and research-backed tips. It shows you how to be happy as you work on your idea.




1. Problems
The best way to have an idea.


2. People
Empathy will guide you.


3. Solutions
Quantity trumps quality.


4. Choose
Overcome the paradox of choice.


Section Two: Honing Ideas


5. Prototype
Get it out of your head and into the world.


6. Communicate
Feedback from friendly faces.


7. Test
Test to save time and money.


8. Validate
Build and sell it.


Section Three: Making Ideas Happen


9. Fail
Learn from failure.


10. Pivot
Use evidence to quit or pivot.


11. Grow
A community of passionate followers


12. Hustle
Runway to launch your idea.


Happy
The support to keep going.


Helping you find your hustle is what this book is all about.
It’s for you if:
- You dream of having ideas but don’t know how to start.
- You have the beginning of concept but got stuck making it happen.
- You imagine fulfilment lies beyond the 9–5 career-track but don’t know where to look.
- You have an aspiration for a side hustle or startup but lack the confidence, skills, time or money.
How to get started & make time
Have ideas by finding problems
Learning how to fail helps your ideas succeed
Bec Evans
Bec Evans is a writer, speaker, coach and business founder. While working as a senior manager in publishing she turned her side hustle Prolifiko into a startup. As a consultant she helps businesses innovate and coaches people to build the skills and confidence to make their ideas happen.


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